Communauté d'hôtels libres, indépendants, mais unis
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Charme & Caractère represents about 800 hotels in more than 80 countries on 5 continents. The Charme & Caractère Morocco network is gradually being deployed throughout the kingdom.

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You are the owner or manager of a hotel, a riad, a guest house, an ecolodge or a bivouac in the desert that has all the required administrative authorizations and professional insurances and you believe that your establishment deserves to join our label, do not hesitate to contact us for more information or to apply by filling the form.



Our locations

Map of our current and future operations in Morocco

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