Charme et Caractère

Charm & Charactere is an alliance of accommodation professionals offering locations where charm and character meet high-quality services.

With over 350 establishments across Europe, Africa, the Americas, and Asia, our members are driven by emotion, humanity, and ethics—values that shine through in every client experience.

Our members adhere to a strict quality charter, ensuring service excellence. As a result, Charm & Charactere establishments worldwide maintain an average rating above 8.

Charm & Charactere offers a Luxury collection, which includes 4-star+ establishments, as well as a dedicated collection for youth hostels.

Thanks to our digital technology, C&C enables clients to book directly with our members and benefit from the best available rates.

Whatever the purpose of your stay, Charm & Charactere is here to help you quickly find the perfect place in just a few clicks.

Charm & Charactere is the founding member of the GAPH alliance, and we are proud to partner with its other brands.